Assist. Prof. Dr. Sarah Ali Saeed, a faculty member in the Department of Business Administration at our College, has obtained membership in the Academy of Marketing Science (AMS), a leading professional association for marketing academics worldwide. For more than half a century, the Academy has contributed, through its conferences and scholarly publications, to connecting researchers from different countries, providing platforms for academic dialogue, and developing innovative solutions to advance the marketing profession.
The Academy holds two conferences annually. The first, held in North America, serves as an international forum for presenting research and discussing key issues in the field of marketing, while the World Conference provides opportunities for academic networking and collaboration across multiple locations worldwide.
Dr. Sarah’s membership comes as part of her contribution to a multinational research project on digital consumer behavior in the banking sector, in collaboration with a research team comprising distinguished academics and researchers from several countries. This achievement further strengthens the College’s presence in international academic forums and underscores its role in supporting innovation and rigorous scholarly research.
